Industrial Journalist TR Cutler Questions the Merits of CPQ in Industrial Technology Magazine
Industrial journalist, TR Cutler questioned the merits of CPQ (Configure, Price, Quote) when many advanced B2B eCommerce software solutions are the...
Industrial journalist, TR Cutler questioned the merits of CPQ (Configure, Price, Quote) when many advanced B2B eCommerce software solutions are the better tool. Read the recent article in Industrial Technology. According to Cutler, 'Traditional eCommerce platforms may not be able to replace CPQ, but best-in-class eCommerce solutions are able to do so offering offer native configurable product functionality.' According to Yoav Kutner, CEO and co-founder of OroCommerce, 'This option is quite basic, but it can be customized and extended.